Google targets next billion with localised apps for Nigeria
“What country has the best jollof rice” is an unlikely question to hear on stage at Google’s Google for Nigeria event in Lagos held on July 24th. But here we are. It was a lighthearted question posed by Moustapha Cisse, head of Google’s Artificial Intelligence Centre in Accra, who claims jollof rice is good in Nigeria, better in Ghana, and fantastic in Senegal, where he’s from. And with that, the third edition of the annual event, aimed at raising awareness for Google’s activities in Nigeria over the past year, kicked into gear.
It’s no secret Google is broadening its horizons in the global south as it rolls out a slew of new apps and features that specifically target African audiences. Nigeria, with its outsize population of more than 180 million people, is naturally a target.
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